NPTEL Consumer Behaviour Week 3 Assignment Answer
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Personality is best described as:
- A) A temporary emotional state
- B) A dynamic organisation of traits influencing behaviour
- C) A behaviour learned only in adulthood
- D) A set of unrelated social habits
Which characteristic of personality reflects the fact that no two individuals behave the same way?
- A) Stability
- B) Social conformity
- C) Individual differences
- D) Emotional neutrality
The Single-Trait Theory focuses on:
- A) All internal traits at once
- B) Only one personality trait is relevant to a specific behaviour
- C) Emotional traits unrelated to consumption
- D) Traits that change rapidly over time
Consumers who strongly prefer products made in their own country are exhibiting which personality trait?
- A) Materialism
- B) Need for uniqueness
- C) Ethnocentrism
- D) Social character
According to Freudian Theory, the part of personality driven by instinctive desires is:
- A) Ego
- B) Id
- C) Superego
- D) Conscious self
The tendency to behave in a socially acceptable manner is governed by the:
- A) Id
- B) Ego
- C) Superego
- D) Instinctual mind
Karen Horney’s aggressive consumers tend to:
- A) Conform to family choices
- B) Desire admiration and superiority
- C) Seek detachment from society
- D) Avoid all branded products
In the Myers–Briggs framework, individuals who prefer planning and structure belong to:
- A) Perceiving
- B) Judging
- C) Sensing
- D) Feeling
Brand Personality refers to:
- A) Technical features of a brand
- B) Human-like traits associated with a brand
- C) Consumer satisfaction levels
- D) Manufacturing process
According to McCracken’s Meaning Transfer Model, meaning flows from:
- A) Product → Consumer → Celebrity
- B) Brand → Consumer → Celebrity
- C) Celebrity → Product/Brand → Consumer
- D) Market → Brand → Celebrity
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